Why do all the food products on Rachel Ray's "Thirty Minute Meals" (airs on the Food Network weekdays at 1800 and 1830 and weekends at 1130) have fake labels on them?
I'm noticing now that "Good Eats" with Alton Brown has started taping over labels and "Everyday Italian" with Giada De Laurentiis blurs the labels.
What's up with this? If the product is good, why not extoll its virtues? It can't be because the food's manufacturer doesn't want it. I mean, why would you not want your product to be associated with good cooking?
What's up with this?
8 Comments so far
Sara, on July 18, 2005 at 1:39pm, said:
I have studied a bit behind this, mainly when people are in reality shows and their shirt is blurred out because it has a logo on it.
Companies (i.e. Food Network) have strict policy when it comes to advertising and subliminal advertising in their shows. If a product on a show is not advertised already in their commercial breaks, then they make sure it's not in their shows either.
It just has to do with the parent company of Food Network. They don't want to give out free advertising on their network...they want companies to pay for their logo to be there.
See those Kraft commercials on FN? Kraft paid a heafty sum for those commercials and they have been featured in some of FN's programming.
However, due to the option of syndication, Rachel and Alton may still cover up all lables so that any network can pick up and syndicate the shows, without fear of free advertising products on the show.
But, this is only theory and opinion...but I do have a strong feeling that I'm right...companies are greedy.
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Amy, on July 19, 2005 at 3:41am, said:
>_>
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Sara, on July 19, 2005 at 3:25pm, said:
So ">_>" is your only response? Is there some faulty information in my comment? Or are you refering to Randy's post in general?
Smilies usually do not suffice as 'reply material'. Try words, they really help.
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Randy, on July 19, 2005 at 5:49pm, said:
Pretty sure the face is in reference to the subject matter :)
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Amy, on July 29, 2005 at 9:08am, said:
aaaaactually... I did make a post... but i did a face looking the other way too and it read the arrow going the opposite way as my starting some html tag. XD So message = gone! To sum up what I said:
Sara = correct
and
mmm... food... XD
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Kristy, on August 17, 2005 at 3:31pm, said:
I noticed that too..glad I'm not the only odd one. I happened to stop on Rachel Ray one day..well not on her, but on her show...Anyhow, now I love it :)
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fan of rachel, on November 19, 2005 at 2:22pm, said:
i dont think it matters whether or not the labels are shown i watch to learn something.
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Me, on January 22, 2007 at 8:11pm, said:
Yeah right. Food Network is using McDonald's flash screens for subliminal advertising
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